Summary

This is a case study showing how innovation can be brought to a long-established profession.

Getting Started

Appropriate Subject Area(s):

Entrepreneurship, marketing

Key Questions to Explore:

  • What factors give rise to innovation?
Learning Activity

Introduction to lesson and task:

This is a case study of an innovative start up in a well-established sector.

Action (lesson plan and task):

  • As a class, discuss how Airbnb and Uber have brought innovation to an established sector.  Brainstorm other businesses that have brought innovation to an established sector.
  • Discuss  what is typically the result of innovation.
  • Distribute the article for reading.
  • In pairs, have students role-play the interviewer and Nicole.
  • In pairs, have students discuss: what resonated with her answers?
  • Discuss what innovation Nicole has brought to the established sector.
  • Ask why consumers would be interested in this innovation.
  • Ask why photographers would be interested in this innovation.

Consolidation of Learning:

Success

Success Criteria:

  • Students understand factors that give rise to innovation.

Confirming Activity:

  • In groups of four, have students brainstorm other industries that could diversify through innovation.