Shortly after Nicola Kilner was appointed CEO of Deciem Beauty Group in October, she wrote an e-mail to hundreds of the Toronto-based company’s employees. “It has been a hard week,” she began. A few days... read more
It’s the latest twist to rewards programs: the consumer pays. From giant grocer Loblaw Cos. Ltd. to premium yoga fashion chain Lululemon Athletica Inc. and home-goods e-commerce specialist Wayfair Inc., retailers increasingly are charging customers... read more
In the first 1½ years Fresh Prep Foods Inc. was in business, the Vancouver meal-kit company signed on 200 customers. It was a slow start in the rapid-growth business of meal kits, where ingredients for... read more
This article explores ownership rights, conditions for successful startups and the role post-secondary institutions play in community development.... read more
This is a case study demonstrating how innovation can be applied across sectors and how an established industry can be transformed by technology.... read more
Nicole Smith knew she had a great idea for a business. What if she could link vacationers with professional photographers to document their trips? She left a steady job at Microsoft and worked hard, even... read more
This article looks at a few marketing issues related to the legalization of cannabis in Canada. The lesson also draws upon an August 21 article entitled Cannabis producers seek reprieve from federal fee after Ontario... read more
The University of Waterloo is at war with a startup housed on its premises that is staffed by alumni and students, funded by the school and trying to commercialize a clean-energy technology invented on campus.... read more
This article takes a look at the cultural and marketing impact of the new Nike campaign featuring Colin Kaepernick, who ignited a firestorm of controversy by choosing to kneel on one knee rather than stand... read more
Uber Technologies Inc. plans to invest as much as $200-million in Toronto engineering talent as the company aims to recast itself from ride-hailing app to one-stop mobility shop, getting options such as electric bikes and... read more
