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Ontario construction software firm Bridgit raises $6.2 million

Lesson Plans   |   April 15, 2019

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This is an excellent case study of two entrepreneurs who saw opportunity when others did not.... read more

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Wattpad strikes deal with Times Group to expand in India

Lesson Plans   |   April 11, 2019

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This article outlines the market that has led to Wattpad’s success.... read more

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Bad news takes its toll on brand reputation in annual Canadian rankings

In the News   |   March 28, 2019

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When research firm Leger conducted its annual survey of brand reputation in Canada in February, Boeing was doing all right. The company had 82-per-cent awareness among Canadians polled. And while just 41 per cent felt... read more

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Apple shifts strategy to subscription video, news, gaming services and new credit card

In the News   |   March 26, 2019

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Apple Inc., a company that became a trillion-dollar behemoth on the popularity of its sleek and high-priced devices, is banking its future on subscription services. In a two-hour event at the 1,000-seat Steve Jobs Theatre... read more

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Upscale and mainstream: Can Aritzia cater to all?

Lesson Plans   |   March 18, 2019

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This article discusses the retail strategy for Aritzia, an international chain founded in Canada.  It touches on demographics, strategic planning, brand loyalty and technology.... read more

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Ontario construction software firm Bridgit raises $6.2 million

In the News   |   March 17, 2019

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The company now known as Bridgit Inc. began with what founders Mallorie Brodie and Lauren Lake call “crane hunting” – scouring London, Ont., for construction sites, looking for problems to solve. They found a few.... read more

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Wattpad strikes deal with Times Group to expand in India

In the News   |   March 13, 2019

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Wattpad Corp. has struck a deal with Indian media giant Bennett Coleman to expand the social media firm’s reach into the world’s second most populous country. Toronto-based Wattpad, which is attempting to build a global... read more

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Play it again: Canadian behind Sunrise Records buys 100 HMV stores in U.K. in bet on music store revival

Lesson Plans   |   March 12, 2019

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This article is an interesting case study that looks at resurrecting an industry that had previously all but disappeared.... read more

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Upscale and mainstream: Can Aritzia cater to all?

In the News   |   February 18, 2019

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Women’s fashion chain Aritzia Inc. says it’s a luxury retailer that also wants to lure mainstream customers. To do that, the company carries a diverse mix of merchandise ranging from a $1,200 shearling-lined leather bomber... read more

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Netflix fires back at suggestions it should be regulated like a broadcaster

Lesson Plans   |   February 14, 2019

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This article discusses regulations for Canadian content in broadcasting and debates whether Netflix, as an online streaming service, should be subject to Canadian content regulations.... read more

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Ottawa-based Solink’s AI video-surveillance tech gains traction with retailers

Lesson Plans   |   February 12, 2019

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This article is a great case study of a start up using new technologies to add value.... read more

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Play it again: Canadian behind Sunrise Records buys 100 HMV stores in U.K. in bet on music store revival

In the News   |   February 7, 2019

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Canadian entrepreneur Doug Putman is making a big bet on the return of old-fashioned vinyl records after snapping up 100 HMV music stores in the United Kingdom and more than doubling the size of his... read more

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Netflix fires back at suggestions it should be regulated like a broadcaster

In the News   |   January 25, 2019

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Netflix Inc. is pushing back against calls to regulate online streaming services in Canada, arguing it already contributes significantly to Canadian content production and should not be subject to the same rules as traditional broadcasters.... read more

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Toronto-based Deciem founder Brandon Truaxe dies at 40

In the News   |   January 22, 2019

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Note: See here for a current lesson plan on the turmoil at Deciem. Brandon Truaxe, founder of Toronto-based Deciem Beauty Group, has died, according to the company. “Thank you for every laugh, every learning and... read more

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Retailers turn to fee-based loyalty programs in bid to keep customers

Lesson Plans   |   January 17, 2019

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This article outlines a new approach to customer loyalty.... read more

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