When research firm Leger conducted its annual survey of brand reputation in Canada in February, Boeing was doing all right. The company had 82-per-cent awareness among Canadians polled. And while just 41 per cent felt... read more
Apple Inc., a company that became a trillion-dollar behemoth on the popularity of its sleek and high-priced devices, is banking its future on subscription services. In a two-hour event at the 1,000-seat Steve Jobs Theatre... read more
This article discusses the retail strategy for Aritzia, an international chain founded in Canada. It touches on demographics, strategic planning, brand loyalty and technology.... read more
The company now known as Bridgit Inc. began with what founders Mallorie Brodie and Lauren Lake call “crane hunting” – scouring London, Ont., for construction sites, looking for problems to solve. They found a few.... read more
Wattpad Corp. has struck a deal with Indian media giant Bennett Coleman to expand the social media firm’s reach into the world’s second most populous country. Toronto-based Wattpad, which is attempting to build a global... read more
Women’s fashion chain Aritzia Inc. says it’s a luxury retailer that also wants to lure mainstream customers. To do that, the company carries a diverse mix of merchandise ranging from a $1,200 shearling-lined leather bomber... read more
This article discusses regulations for Canadian content in broadcasting and debates whether Netflix, as an online streaming service, should be subject to Canadian content regulations.... read more
Canadian entrepreneur Doug Putman is making a big bet on the return of old-fashioned vinyl records after snapping up 100 HMV music stores in the United Kingdom and more than doubling the size of his... read more
Netflix Inc. is pushing back against calls to regulate online streaming services in Canada, arguing it already contributes significantly to Canadian content production and should not be subject to the same rules as traditional broadcasters.... read more
Note: See here for a current lesson plan on the turmoil at Deciem. Brandon Truaxe, founder of Toronto-based Deciem Beauty Group, has died, according to the company. “Thank you for every laugh, every learning and... read more
