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Retailers turn to fee-based loyalty programs in bid to keep customers

Lesson Plans   |   January 17, 2019

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This article outlines a new approach to customer loyalty.... read more

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‘We protected our baby:’ New Deciem CEO plans Toronto beauty company’s future after founder’s removal

Lesson Plans   |   January 15, 2019

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This article examines the transitions that corporations go through when the founder leaves.... read more

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‘We protected our baby:’ New Deciem CEO plans Toronto beauty company’s future after founder’s removal

In the News   |   December 16, 2018

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Shortly after Nicola Kilner was appointed CEO of Deciem Beauty Group in October, she wrote an e-mail to hundreds of the Toronto-based company’s employees. “It has been a hard week,” she began. A few days... read more

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Retailers turn to fee-based loyalty programs in bid to keep customers

In the News   |   December 16, 2018

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It’s the latest twist to rewards programs: the consumer pays. From giant grocer Loblaw Cos. Ltd. to premium yoga fashion chain Lululemon Athletica Inc. and home-goods e-commerce specialist Wayfair Inc., retailers increasingly are charging customers... read more

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Meal-kit company Fresh Prep faces hefty competition as it gears up for expansion

Lesson Plans   |   December 13, 2018

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This article examines the food industry by analyzing and comparing food companies that prepare meal kits for consumers.... read more

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With startup in her viewfinder, Nicole Smith didn’t give up

Lesson Plans   |   December 10, 2018

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This is a case study showing how innovation can be brought to a long-established profession.... read more

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Meal-kit company Fresh Prep faces hefty competition as it gears up for expansion

In the News   |   November 18, 2018

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In the first 1½ years Fresh Prep Foods Inc. was in business, the Vancouver meal-kit company signed on 200 customers. It was a slow start in the rapid-growth business of meal kits, where ingredients for... read more

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University of Waterloo in battle with on-campus startup over clean energy invention

Lesson Plans   |   November 14, 2018

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This article explores ownership rights, conditions for successful startups and the role post-secondary institutions play in community development.... read more

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Toronto startup Second Closet aims to ‘Uber-ize’ self-storage

Lesson Plans   |   November 9, 2018

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This is a case study demonstrating how innovation can be applied across sectors and how an established industry can be transformed by technology.... read more

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With startup in her viewfinder, Nicole Smith didn’t give up

In the News   |   October 27, 2018

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Nicole Smith knew she had a great idea for a business. What if she could link vacationers with professional photographers to document their trips? She left a steady job at Microsoft and worked hard, even... read more

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Lane change: Uber boosts Toronto R&D to speed up strategic shift

Lesson Plans   |   October 9, 2018

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This article examines the thinking behind Uber’s agenda to push the technology behind the business.... read more

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Beverage makers explore entries to Canadian cannabis sector

Lesson Plans   |   October 3, 2018

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This article looks at a few marketing issues related to the legalization of cannabis in Canada. The lesson also draws upon an August 21 article entitled Cannabis producers seek reprieve from federal fee after Ontario... read more

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University of Waterloo in battle with on-campus startup over clean energy invention

In the News   |   September 28, 2018

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The University of Waterloo is at war with a startup housed on its premises that is staffed by alumni and students, funded by the school and trying to commercialize a clean-energy technology invented on campus.... read more

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Nike sides with Kaepernick, and deals the NFL a devastating cultural blow

Lesson Plans   |   September 17, 2018

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This article takes a look at the cultural and marketing impact of the new Nike campaign featuring Colin Kaepernick, who ignited a firestorm of controversy by choosing to kneel on one knee rather than stand... read more

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Lane change: Uber boosts Toronto R&D to speed up strategic shift

In the News   |   September 13, 2018

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Uber Technologies Inc. plans to invest as much as $200-million in Toronto engineering talent as the company aims to recast itself from ride-hailing app to one-stop mobility shop, getting options such as electric bikes and... read more

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