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The Aeroplan saga ends a long, useless financial detour

Guest Column   |   May 23, 2017

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Jim Stanford is Harold Innes Industry Professor of Economics at McMaster University and an adviser to Unifor. For a company whose raison d’ être is loyalty, the executives and shareholders of Aimia must wish a... read more

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Educate yourself on franchises before starting one of your own

Lesson Plans   |   May 19, 2017

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This article offers advice to would-be franchisees and provokes thinking about franchises in a different way.... read more

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Hockey blade company looks to score in American market

Lesson Plans   |   May 17, 2017

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This article discusses the introduction of a new product targeting hockey players and how the company is marketing the product.... read more

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Educate yourself on franchises before starting one of your own

In the News   |   May 8, 2017

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Be afraid. Be very afraid. That’s the message many of us have about franchising. But Dr. John Hayes – a journalism professor turned franchising guru, after deciding in 1979 to write a book on the... read more

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Tchotchkes, tote bags and T-shirts: How marketers are selling Canada 150

Lesson Plans   |   April 13, 2017

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This article discusses the marketing opportunities posed through Canada’s 150th birthday and reminds readers that Canada’s narrative is actually much older.... read more

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Hockey blade company looks to score in American market

In the News   |   April 12, 2017

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No Canadian National Hockey League team has won the Stanley Cup since the Montreal Canadiens hoisted the cherished chalice in 1993. Anthony Morra is hoping that run of futility continues for at least one more... read more

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What Terry O’Reilly knows about marketing

Lesson Plans   |   April 11, 2017

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This article outlines ideas and beliefs that Terry O’Reilly has learned from his career in marketing and as host of Under the Influence on CBC.... read more

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Huggies Campaign: When promoting a good cause is good for the bottom line

Lesson Plans   |   March 13, 2017

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This article discusses a new approach to advertising that appears to advance the profitability of the company.... read more

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Modern furniture retailer faces classic kinks in customer service

Lesson Plans   |   March 9, 2017

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This article is a case study of a relative newcomer to the furniture industry in Canada.... read more

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Tchotchkes, tote bags and T-shirts: How marketers are selling Canada 150

In the News   |   March 2, 2017

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On a sunny, frigid Thursday morning in Toronto, when Olympians Simon Whitfield and Mark Oldershaw paddled a Hudson’s Bay-branded canoe in Lake Ontario, it was more than a bit of marketing Canadiana: It was also... read more

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What Terry O’Reilly knows about marketing

In the News   |   March 1, 2017

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This I Know By Terry O’Reilly Knopf Canada, 283 pages, $34.00 Terry O’Reilly, host of CBC Radio’s Under the Influence, knows marketing from long years in the trenches, first with ad agencies then as co-founder... read more

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Modern furniture retailer faces classic kinks in customer service

In the News   |   February 21, 2017

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Each week, we seek expert advice to help a small or medium-sized business overcome a key issue. When Victor Tam bought a condo in 2010, he wanted to furnish it in Scandinavian style without falling... read more

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Huggies Campaign: When promoting a good cause is good for the bottom line

In the News   |   February 17, 2017

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It seems every brand these days is trying to be about more than selling. Many marketers believe their advertising has to stand for something bigger – tying their promotional activities to causes and social issues. It’s not... read more

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McDonald’s new nut policy draws swift backlash

Lesson Plans   |   February 17, 2017

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This article details the changes McDonald’s is making to its menu options and the implications for the community.... read more

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The MultiCapital Scorecard: A practical guide to sustainability

Lesson Plans   |   February 15, 2017

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This article discusses a method of measuring sustainability within an organization.... read more

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