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Meal-kit company Fresh Prep faces hefty competition as it gears up for expansion

Lesson Plans   |   December 13, 2018

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This article examines the food industry by analyzing and comparing food companies that prepare meal kits for consumers.... read more

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With startup in her viewfinder, Nicole Smith didn’t give up

Lesson Plans   |   December 10, 2018

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This is a case study showing how innovation can be brought to a long-established profession.... read more

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Meal-kit company Fresh Prep faces hefty competition as it gears up for expansion

In the News   |   November 18, 2018

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In the first 1½ years Fresh Prep Foods Inc. was in business, the Vancouver meal-kit company signed on 200 customers. It was a slow start in the rapid-growth business of meal kits, where ingredients for... read more

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University of Waterloo in battle with on-campus startup over clean energy invention

Lesson Plans   |   November 14, 2018

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This article explores ownership rights, conditions for successful startups and the role post-secondary institutions play in community development.... read more

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Toronto startup Second Closet aims to ‘Uber-ize’ self-storage

Lesson Plans   |   November 9, 2018

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This is a case study demonstrating how innovation can be applied across sectors and how an established industry can be transformed by technology.... read more

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With startup in her viewfinder, Nicole Smith didn’t give up

In the News   |   October 27, 2018

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Nicole Smith knew she had a great idea for a business. What if she could link vacationers with professional photographers to document their trips? She left a steady job at Microsoft and worked hard, even... read more

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Lane change: Uber boosts Toronto R&D to speed up strategic shift

Lesson Plans   |   October 9, 2018

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This article examines the thinking behind Uber’s agenda to push the technology behind the business.... read more

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Beverage makers explore entries to Canadian cannabis sector

Lesson Plans   |   October 3, 2018

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This article looks at a few marketing issues related to the legalization of cannabis in Canada. The lesson also draws upon an August 21 article entitled Cannabis producers seek reprieve from federal fee after Ontario... read more

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University of Waterloo in battle with on-campus startup over clean energy invention

In the News   |   September 28, 2018

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The University of Waterloo is at war with a startup housed on its premises that is staffed by alumni and students, funded by the school and trying to commercialize a clean-energy technology invented on campus.... read more

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Nike sides with Kaepernick, and deals the NFL a devastating cultural blow

Lesson Plans   |   September 17, 2018

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This article takes a look at the cultural and marketing impact of the new Nike campaign featuring Colin Kaepernick, who ignited a firestorm of controversy by choosing to kneel on one knee rather than stand... read more

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Lane change: Uber boosts Toronto R&D to speed up strategic shift

In the News   |   September 13, 2018

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Uber Technologies Inc. plans to invest as much as $200-million in Toronto engineering talent as the company aims to recast itself from ride-hailing app to one-stop mobility shop, getting options such as electric bikes and... read more

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What Air Canada’s purchase of Aeroplan means for all those points you have

Lesson Plans   |   September 13, 2018

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This article focuses on loyalty programs and the implications for the customer when things change.... read more

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Toronto startup Second Closet aims to ‘Uber-ize’ self-storage

In the News   |   September 10, 2018

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Mark Ang was 17 years old when he and his older brother, David, moved out of their parents’ home. The brothers piled into a small, 500-square-foot apartment, with David working full-time to cover their rent... read more

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Nike sides with Kaepernick, and deals the NFL a devastating cultural blow

In the News   |   September 4, 2018

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In 1987, Nike debuted its most iconic ad – a black-and-white series of quick cuts of marathoners, weight-lifters and Michael Jordan sweating over the soundtrack of the Beatles’ Revolution. The 30-second clip didn’t make sense, as... read more

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Beverage makers explore entries to Canadian cannabis sector

In the News   |   August 28, 2018

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Some global beverage makers are taking a close look at Canada’s legal marijuana industry as they weigh the possibility of getting into the business. Officials from Anheuser-Busch InBev SA/NV, Pernod Ricard SA, Heineken Holding NV,... read more

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