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Lane change: Uber boosts Toronto R&D to speed up strategic shift

Lesson Plans   |   October 9, 2018

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This article examines the thinking behind Uber’s agenda to push the technology behind the business.... read more

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Beverage makers explore entries to Canadian cannabis sector

Lesson Plans   |   October 3, 2018

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This article looks at a few marketing issues related to the legalization of cannabis in Canada. The lesson also draws upon an August 21 article entitled Cannabis producers seek reprieve from federal fee after Ontario... read more

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Nike sides with Kaepernick, and deals the NFL a devastating cultural blow

Lesson Plans   |   September 17, 2018

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This article takes a look at the cultural and marketing impact of the new Nike campaign featuring Colin Kaepernick, who ignited a firestorm of controversy by choosing to kneel on one knee rather than stand... read more

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Lane change: Uber boosts Toronto R&D to speed up strategic shift

In the News   |   September 13, 2018

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Uber Technologies Inc. plans to invest as much as $200-million in Toronto engineering talent as the company aims to recast itself from ride-hailing app to one-stop mobility shop, getting options such as electric bikes and... read more

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What Air Canada’s purchase of Aeroplan means for all those points you have

Lesson Plans   |   September 13, 2018

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This article focuses on loyalty programs and the implications for the customer when things change.... read more

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Nike sides with Kaepernick, and deals the NFL a devastating cultural blow

In the News   |   September 4, 2018

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In 1987, Nike debuted its most iconic ad – a black-and-white series of quick cuts of marathoners, weight-lifters and Michael Jordan sweating over the soundtrack of the Beatles’ Revolution. The 30-second clip didn’t make sense, as... read more

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Beverage makers explore entries to Canadian cannabis sector

In the News   |   August 28, 2018

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Some global beverage makers are taking a close look at Canada’s legal marijuana industry as they weigh the possibility of getting into the business. Officials from Anheuser-Busch InBev SA/NV, Pernod Ricard SA, Heineken Holding NV,... read more

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What Air Canada’s purchase of Aeroplan means for all those points you have

In the News   |   August 21, 2018

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You can stop plotting how to burn off your Aeroplan points. Air Canada will no longer be leaving Aeroplan to fend for itself like a shopping mall that’s lost its anchor retailer. Instead, the airline... read more

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Cannabis producers seek reprieve from federal fee after Ontario delays launch of retail stores

In the News   |   August 21, 2018

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Canada’s major producers of cannabis are urging the federal government to suspend the introduction of an $82-million levy on their revenues in the wake of Ontario’s decision to delay the opening of physical stores by... read more

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Western provinces, First Nations urge Ottawa to provide alternative to cancelled Greyhound routes

In the News   |   July 11, 2018

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Alberta, British Columbia and First Nations leaders are calling on Ottawa to help find a replacement when Greyhound stops operating its buses in Western Canada at the end of October, saying it is an issue... read more

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Purdue Pharma halts marketing of opioids in Canada

In the News   |   July 5, 2018

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The pharmaceutical giant whose pain pill triggered an overdose epidemic that has devastated communities across North America has stopped marketing its opioids in Canada. Purdue Pharma announced the change in response to the federal government... read more

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Apple announces slew of controls to help with smartphone addiction

In the News   |   June 5, 2018

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Apple Inc. has unveiled a slate of controls to curb smartphone addiction and make it harder for users to be tracked online, even as the company rolled out new features designed to keep people tethered... read more

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Tim Hortons slides from Top 10 in brand reputation survey

Lesson Plans   |   April 26, 2018

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This article focuses on brand reputation and its connection to the health of an organization.... read more

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Canada needs national council aimed at helping more women run bigger companies, report finds

Lesson Plans   |   April 24, 2018

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This article makes the case for supporting women in growing entrepreneurial ventures.... read more

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Tim Hortons slides from Top 10 in brand reputation survey

In the News   |   April 5, 2018

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The corporate reputation of coffee-and-doughnut chain Tim Hortons has taken a significant hit, an annual survey finds. For the first time in more than a decade – except for a slight aberration in 2013 –... read more

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