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McDonald’s new nut policy draws swift backlash

Lesson Plans   |   February 17, 2017

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This article details the changes McDonald’s is making to its menu options and the implications for the community.... read more

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The MultiCapital Scorecard: A practical guide to sustainability

Lesson Plans   |   February 15, 2017

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This article discusses a method of measuring sustainability within an organization.... read more

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The MultiCapital Scorecard: A practical guide to sustainability

In the News   |   February 1, 2017

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The MultiCapital Scorecard By Martin Thomas and Mark McElroy Chelsea Green Publishing, 237 pages, $67.50 Sustainability has invaded the business arena. Once viewed as an objective of political radicals that business had to resist, increasingly... read more

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McDonald’s new nut policy draws swift backlash

In the News   |   January 27, 2017

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The company behind the golden arches has spun marketing gold in Canada in recent years with one message: We will answer your questions. Starting in 2012, McDonald’s Canada invested heavily in an advertising campaign called... read more

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Trump’s conditions for Keystone pipeline pose challenges

In the News   |   January 25, 2017

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U.S. President Donald Trump’s order to revive the Keystone XL pipeline was celebrated in Alberta on Tuesday as good news for a slowly healing provincial economy. But important hurdles remain before TransCanada Corp. can actually... read more

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Emotion-laden Loblaw’s ad begins a year likely to be filled with Canadian-pride marketing

Lesson Plans   |   January 25, 2017

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This article describes a new approach to marketing and advertising.... read more

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Employers need to prepare for shift toward freelance workforce

Lesson Plans   |   January 23, 2017

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This article discusses the shift in workforce trends.... read more

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McDonald's Canada adding nuts to menu, angering many with food allergies

In the News   |   January 18, 2017

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McDonald’s Canada is adding nuts to the menu and says all of its food could be contaminated with a variety of allergens, sparking outrage from thousands of Canadians who live with or care for someone... read more

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Emotion-laden Loblaw’s ad begins a year likely to be filled with Canadian-pride marketing

In the News   |   January 1, 2017

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Loblaw Cos. Ltd. is among the first in what is sure to be a parade of marketers attempting to latch on to the fanfare around the 150th anniversary of Confederation this year. On Sunday during... read more

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Employers need to prepare for shift toward freelance workforce

In the News   |   December 26, 2016

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One of the big trends you should consider in the new year is the change in how people want to work. The talented people you’re seeking may not want to be part of a static,... read more

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For startups like Wear Your Label, accelerators offer a crash course in business

Lesson Plans   |   December 12, 2016

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The article outlines how an accelerator can support the growth of a young venture.... read more

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Dragons’ Den helped shopping-bag maker get a handle on her business

Lesson Plans   |   December 7, 2016

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This is a case study of a start-up venture.... read more

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Air Miles backs off from plan to let points expire

In the News   |   December 2, 2016

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After a backlash from consumers and threats of changes to some of the legislation governing loyalty programs, Air Miles parent company LoyaltyOne is backing away from its plan to let miles five years or older... read more

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Tim Hortons owner’s sales growth hit by sluggish demand, lower grocery prices

Lesson Plans   |   November 16, 2016

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The article discusses the positioning of Tim Hortons expansion relative to how Burger King expanded under its new ownership.... read more

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On thin ice

Lesson Plans   |   November 10, 2016

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The article summarizes the expansion efforts made by Performance Sports Group, owners of Bauer equipment, and the results. A second related article, Bauer owner files for bankruptcy protection, gets lifeline from Fairfax and Sagard, by Janet... read more

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