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Nike sides with Kaepernick, and deals the NFL a devastating cultural blow

Lesson Plans   |   September 17, 2018

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This article takes a look at the cultural and marketing impact of the new Nike campaign featuring Colin Kaepernick, who ignited a firestorm of controversy by choosing to kneel on one knee rather than stand... read more

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Lane change: Uber boosts Toronto R&D to speed up strategic shift

In the News   |   September 14, 2018

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Uber Technologies Inc. plans to invest as much as $200-million in Toronto engineering talent as the company aims to recast itself from ride-hailing app to one-stop mobility shop, getting options such as electric bikes and... read more

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What Air Canada’s purchase of Aeroplan means for all those points you have

Lesson Plans   |   September 13, 2018

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This article focuses on loyalty programs and the implications for the customer when things change.... read more

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Nike sides with Kaepernick, and deals the NFL a devastating cultural blow

In the News   |   September 4, 2018

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In 1987, Nike debuted its most iconic ad – a black-and-white series of quick cuts of marathoners, weight-lifters and Michael Jordan sweating over the soundtrack of the Beatles’ Revolution. The 30-second clip didn’t make sense, as... read more

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What Air Canada’s purchase of Aeroplan means for all those points you have

In the News   |   August 21, 2018

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You can stop plotting how to burn off your Aeroplan points. Air Canada will no longer be leaving Aeroplan to fend for itself like a shopping mall that’s lost its anchor retailer. Instead, the airline... read more

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Western provinces, First Nations urge Ottawa to provide alternative to cancelled Greyhound routes

In the News   |   July 11, 2018

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Alberta, British Columbia and First Nations leaders are calling on Ottawa to help find a replacement when Greyhound stops operating its buses in Western Canada at the end of October, saying it is an issue... read more

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Purdue Pharma halts marketing of opioids in Canada

In the News   |   July 5, 2018

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The pharmaceutical giant whose pain pill triggered an overdose epidemic that has devastated communities across North America has stopped marketing its opioids in Canada. Purdue Pharma announced the change in response to the federal government... read more

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Apple announces slew of controls to help with smartphone addiction

In the News   |   June 5, 2018

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Apple Inc. has unveiled a slate of controls to curb smartphone addiction and make it harder for users to be tracked online, even as the company rolled out new features designed to keep people tethered... read more

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Tim Hortons slides from Top 10 in brand reputation survey

Lesson Plans   |   April 26, 2018

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This article focuses on brand reputation and its connection to the health of an organization.... read more

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Canada needs national council aimed at helping more women run bigger companies, report finds

Lesson Plans   |   April 24, 2018

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This article makes the case for supporting women in growing entrepreneurial ventures.... read more

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Tim Hortons slides from Top 10 in brand reputation survey

In the News   |   April 5, 2018

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The corporate reputation of coffee-and-doughnut chain Tim Hortons has taken a significant hit, an annual survey finds. For the first time in more than a decade – except for a slight aberration in 2013 –... read more

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TribalScale launches new ‘venture-studio’ program

Lesson Plans   |   March 28, 2018

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This article explores business ideas for the future and looks at an innovative way to develop them.... read more

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Canada needs national council aimed at helping more women run bigger companies, report finds

In the News   |   March 26, 2018

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Canada needs a national women’s business council with a mandate to help develop more female entrepreneurs running larger companies, according to a new report from a cross-border women’s business group. The Canada-United State Council for... read more

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Explainer: What is price-fixing and how does it work?

Lesson Plans   |   March 26, 2018

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This article explains price fixing and provides a few examples. Although it is a little dated, it is valuable background to a story still in the news — Loblaw’s revelation that they had been fixing... read more

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Meet Christopher Wylie, whistle-blower on Cambridge Analytica and Facebook use of data

In the News   |   March 20, 2018

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Christopher Wylie’s strange and winding path from whiz-kid Canadian political operative to digital soldier in Steve Bannon’s culture war to whistle-blower can be traced to his Victoria elementary school. When he was six years old,... read more

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