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Huggies Campaign: When promoting a good cause is good for the bottom line

Lesson Plans   |   March 13, 2017

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This article discusses a new approach to advertising that appears to advance the profitability of the company.... read more

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Modern furniture retailer faces classic kinks in customer service

Lesson Plans   |   March 9, 2017

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This article is a case study of a relative newcomer to the furniture industry in Canada.... read more

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Modern furniture retailer faces classic kinks in customer service

In the News   |   February 21, 2017

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Each week, we seek expert advice to help a small or medium-sized business overcome a key issue. When Victor Tam bought a condo in 2010, he wanted to furnish it in Scandinavian style without falling... read more

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Huggies Campaign: When promoting a good cause is good for the bottom line

In the News   |   February 17, 2017

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It seems every brand these days is trying to be about more than selling. Many marketers believe their advertising has to stand for something bigger – tying their promotional activities to causes and social issues. It’s not... read more

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McDonald’s new nut policy draws swift backlash

Lesson Plans   |   February 17, 2017

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This article details the changes McDonald’s is making to its menu options and the implications for the community.... read more

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The MultiCapital Scorecard: A practical guide to sustainability

Lesson Plans   |   February 15, 2017

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This article discusses a method of measuring sustainability within an organization.... read more

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The MultiCapital Scorecard: A practical guide to sustainability

In the News   |   February 1, 2017

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The MultiCapital Scorecard By Martin Thomas and Mark McElroy Chelsea Green Publishing, 237 pages, $67.50 Sustainability has invaded the business arena. Once viewed as an objective of political radicals that business had to resist, increasingly... read more

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McDonald’s new nut policy draws swift backlash

In the News   |   January 27, 2017

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The company behind the golden arches has spun marketing gold in Canada in recent years with one message: We will answer your questions. Starting in 2012, McDonald’s Canada invested heavily in an advertising campaign called... read more

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Trump’s conditions for Keystone pipeline pose challenges

In the News   |   January 25, 2017

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U.S. President Donald Trump’s order to revive the Keystone XL pipeline was celebrated in Alberta on Tuesday as good news for a slowly healing provincial economy. But important hurdles remain before TransCanada Corp. can actually... read more

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Emotion-laden Loblaw’s ad begins a year likely to be filled with Canadian-pride marketing

Lesson Plans   |   January 25, 2017

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This article describes a new approach to marketing and advertising.... read more

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Employers need to prepare for shift toward freelance workforce

Lesson Plans   |   January 23, 2017

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This article discusses the shift in workforce trends.... read more

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McDonald's Canada adding nuts to menu, angering many with food allergies

In the News   |   January 18, 2017

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McDonald’s Canada is adding nuts to the menu and says all of its food could be contaminated with a variety of allergens, sparking outrage from thousands of Canadians who live with or care for someone... read more

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Emotion-laden Loblaw’s ad begins a year likely to be filled with Canadian-pride marketing

In the News   |   January 1, 2017

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Loblaw Cos. Ltd. is among the first in what is sure to be a parade of marketers attempting to latch on to the fanfare around the 150th anniversary of Confederation this year. On Sunday during... read more

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Employers need to prepare for shift toward freelance workforce

In the News   |   December 26, 2016

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One of the big trends you should consider in the new year is the change in how people want to work. The talented people you’re seeking may not want to be part of a static,... read more

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For startups like Wear Your Label, accelerators offer a crash course in business

Lesson Plans   |   December 12, 2016

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The article outlines how an accelerator can support the growth of a young venture.... read more

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